Client deliverables
Search engine optimisation
A private home for the work Huck is preparing for The Kithmore. Each piece below builds the foundations for how the hotel and Bennie's are found and chosen online, from the searches guests make to the listings and results they see.
The work covers a technical audit, content gap analysis, meta titles and descriptions, business listings, a Google Business Profile cleanup and schema markup, with each deliverable published here as it is finished.
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Keyword research
A clear picture of what guests search for when planning a stay in St Andrews, from golf breaks near the Old Course to boutique hotels, dining and short getaways. Every search is grouped by what the guest is looking for, so The Kithmore and Bennie's show up in the right places.
Website technical audit
A full review of the website's technical health, from site speed and crawlability to the foundations that help search engines read every page correctly.
Content gap analysis
The SEO and GEO content strategy: the topics and questions guests search for, and ask AI assistants, that the website doesn't yet answer, with clear recommendations for the pages and content that will close those gaps.
Meta titles and descriptions
The page titles and search snippets that shape how The Kithmore appears in Google results, written to earn the click while staying true to the hotel's relaxed, local tone.
Schema markup
The behind-the-scenes markup that helps search engines and AI assistants understand the hotel, its rooms, Bennie's and how they relate to one another.
Business listing optimisation
Consistent, accurate details for The Kithmore across the directories and maps guests rely on, managed centrally through Uberall so every listing stays up to date.
Google Business Profiles cleanup
Tidying how the property appears on Google: removing the outdated Ardgowan profile and creating a dedicated profile for Bennie's, so the hotel and restaurant are each found in their own right.